The challenge
The sales workstream formed part of a cross-functional programme covering Product and Engineering, Sales, Licensing and Customer Experience. Its focus was a consistent sales operating approach, with digital and AI support embedded in standard work. The task connected technology use with process design rather than treating it as a standalone tool initiative.
The contribution
Jeroen designed the sales operating model and its digital and AI support for standard work. He worked within the broader continuous-improvement and process-excellence assignment, which included cross-functional interviews and workshops, end-to-end process redesign and global working standards. The sales contribution addressed the operating structure through which teams could apply those practices.
The documented result
The work established a sales operating model with digital and AI support for standard work. It was a process-design contribution within the wider programme. Conversion gains, productivity savings and production deployment of a proprietary AI platform were not separately reported.
Explore the relevant capability
Related experience
Generative AI for technical project verification ↗
Digital Agile work in maintenance and operations ↗
Relevant to your organisation?
Discuss how the approach could apply to your own operating challenge.
Discuss a similar challenge ↗