CI for Sales — The Revenue Operations Playbook

The first CI methodology built for sales teams

Continuous improvement has been applied to manufacturing, logistics, and services for decades. Nobody has applied it properly to sales. Until now.

This playbook is built from a real CI deployment inside a B2B SaaS company's SDR organisation: 12 stakeholder interviews, 15 root-cause findings, 17 improvement initiatives, and a full KPI framework — all translated into a methodology any sales leader can deploy.

What's inside

• How to apply SIPOC to your sales pipeline
• Value Stream Mapping for lead-to-close conversion
• A3 thinking for diagnosing lost deals and pipeline leakage
• KPI framework designed for SDR/BDR/AE teams
• The 5 root causes that kill sales productivity (and how to fix each one)
• Implementation timeline: 30/60/90-day deployment plan

Who this is for

VP Sales, RevOps leaders, SDR managers, and anyone who suspects their sales team's problems are process problems, not people problems.

Format: Digital PDF (instant download) · Pages: 80+